SFA Team

Brad King

Brad King is an assistant professor of journalism at Ball State University. He earned his Master’s from the University of California at Berkeley’s Graduate School of Journalism in 2000, and went to work for Condé Nast’s Wired magazine before moving to its sister website Wired News, where he covered the convergence of technology and culture. In 2002 he co-authored Dungeons and Dreamers, a book on the history of computer games, virtual worlds and their effects on American culture for McGraw-Hill. In 2004, he was hired as the senior editor and the online producer for MIT’s Technology Review. He’s currently on the advisory boards for South by Southwest Interactive Conference and Carnegie Mellon’s ETC Press. On a more personal note: he’s from a small town in northern Appalachia, just outside of Cincinnati.

The Rest of the Crew

While I’ve eschewed the traditional publishing house model for this book, I’ve never wavered that I wanted this to be a professional endeavor. As such, I’ve been slowly assembling the team that will help me transform my idea into a well-written, well-designed, and (hopefully) well-received book. In the coming months, I’ll be adding people to the team, and announcing them as it makes sense. Recommendations are always helpful.

Editor

  • Alex Heard is currently the editorial director of Outside magazine. However, I first met him when I worked for him at Wired magazine, where he was the executive editor. He’s written and edited at The New York Times Magazine, The New Republic, and Slate. Add to that, he’s the author of Apocalypse Pretty Soon, and The Eyes of Willie McGee: A Tragedy of Race, Sex, and Secrets in the Jim Crow South.

Designer

  • Katelin Carter is currently a graphic designer at One Vessel in Seattle, Washington. She graduated from Ball State University’s Department of Journalism, where I was lucky enough to snag her for two of my big projects: Transmedia Indiana and The Invictus Writers. In the latter, she not only wrote a long-form essay for the book project, but also designed the print and digital editions.

Consultant

  • Jane Friedman is currently the web editor of the Virginia Quarterly Review, based at the University of Virginia, where she also teaches digital publishing and online writing. I had the fortune of meeting Jane at South by Southwest Interactive a few years ago, and she’s been a sounding board for me as I work through this whole digital publishing world. Before joining VQR, Jane was the publisher of Writer’s Digest, a $10-million multimedia brand where she was responsible for the business strategy and financial performance of a team of twenty, which covered editorial, design, advertising, and online media operations.

Positions to fill:

  • copy editor
  • public relations/marketing manager
  • distribution manager