In October 2009, Indian home builder Hallmark Homes was picked by ABC’s Extreme Makeover: Home Edition for one of its television programs. Hallmark Homes, in turn, asked Ball State University to run a social media team during the build.
For seven days, more than 40 students worked (basically) around-the-clock documenting the entire project. In the end, our stories and blogs reached more than 100,000 people, we created a series of interactive image galleries and we created this:
A 135-page coffee table book chronicling the entire event.If you love the show – and millions of you do – I recommend this behind-the-scenes companion to the Bunker Hill, Indiana show.


